If your content doesn't feel like your voice yet, that's completely normal.

How to make your content sound like you

If your content doesn't feel like your voice yet, that's completely normal.

Latitude learns your style from what you tell it - so when something feels off, it usually means your inputs just need a little tuning.

Quick checklist (start here)

Did you complete or update your strategy inputs during onboarding?

• Have you customized your AI prompt for this account?

• Are your tone and writing style settings aligned with how you actually write?

• When refining drafts, are you giving specific guidance to the AI?

Where your voice actually comes from

Your content style isn't coming from one place - it's shaped by three layers working together:

• Your strategy inputs (goals, audience, topics)

• Your AI settings + custom prompt

How you guide and refine drafts

If any one of these is off, the output can feel generic.

1. Update your strategy inputs (foundation of your voice)

During onboarding, you told Latitude things like:

• Your goals (job seeking, thought leadership, etc.)

• Your role, industry, and audience

• Your core topics and what to avoid

• Your tone preferences

These inputs shape what Latitude thinks is "relevant" for you.

If your content feels off:

Go to your strategy setup by selecting Settings → Strategy → Open Content Strategy, or click here to go there directly and select the Open Content Strategy button. Keep in mind, content strategies and AI Voices are configured for each personal AND company account in Latitude. You must first select the correct account from the dropdown box at the top right of the screen as shown in the screenshot:

Adjust your:

• Core topics

• Audience

• Tone preferences

• Topics to avoid

Even small changes here can dramatically shift output.

2. Customize your AI prompt (most powerful control)

This is the single biggest lever for making content sound like you.

Where to find it:

• Go to Settings -> AI

• Scroll to Custom Prompt

This prompt tells Latitude:

• How you write

• How you think

• What your voice actually sounds like

Tips for improving it:

• Write like you speak, not like a brand

• If you frequently use tools like ChatGPT, Claude, or Gemini, please see our KB article on how to prompt your AI of choice to help you build your own custom Latitude prompt.

• Include specifics:

• "I write in a direct, conversational tone"

• "I use personal examples"

• "I avoid overly polished or corporate language"

• Call out what you don't like:

• "Avoid buzzwords"

• "Don't sound generic or templated"

Changes here apply immediately to new drafts for that account.

3. Adjust tone and writing style settings

Also under Settings -> AI, you can control:

• Tone (e.g. professional vs conversational)

• Writing style

• Perspective

• Vocabulary level

These apply at the account level, not per post - so they shape everything you generate.

If something feels off consistently, this is a good place to check.

4. Refine drafts using AI (where it really comes together)

Inside Content Creation, you can shape drafts in real time.

When you click Get AI Suggestion, it rewrites your draft based on your input.

How to get better results:

Instead of:

"Make this better"

Try:

"Make this more direct and personal" "Add a stronger opinion" "Make this sound less polished and more like a real story"

You can also:

• Leave it blank to explore different directions from a topic

• Iterate multiple times until it feels right

Each pass gets you closer to your voice.

Why content can feel "generic" at first

This usually happens when:

• Strategy inputs are too broad

The custom prompt is still default or light

Draft feedback is vague

Once those get more specific, the content becomes noticeably more personal.

One important thing to know

Your settings are applied per LinkedIn account.

If you manage multiple accounts:

Each one has its own prompt

• Each one has its own tone and strategy

So if one account feels "off," you'll want to adjust that specific account's settings.

Still not sounding right?

If you've updated your inputs and it still feels off, you're very close - it usually just needs one more round of refinement.

Try:

• Tightening your custom prompt

• Giving more specific rewrite instructions

• Leaning more into personal context and opinions

If you want help tuning it, support can help you dial it in quickly.