What should I post on LinkedIn? (5 easy starting points)

Quick ways to get unstuck

If you're staring at a blank screen wondering what to post, you're not alone! The hardest part of LinkedIn isn't writing - it's deciding what's worth saying. The good news is you don't need a perfect idea to get started. You just need a direction.

Start with a suggested idea in Content Creation

• Write about a real experience you've had

• Share a take on something in your industry

• Revisit and finish a saved draft

• Ask Latitude for new ideas based on a topic

1. Start with suggested ideas (fastest path)

Latitude already generates ideas based on your strategy, goals, and audience.

Where to go:

Open Content Creation

• Look under Suggested angles

You can:

• Click a suggestion to instantly move it into the editor

• Use it as-is or add your own context before generating a draft

If nothing stands out:

Enter a topic (e.g. "job searching" or "AI in product")

• Click Generate Ideas to get more tailored suggestions

This is the fastest way to go from blank page -> real draft.

2. Share a personal story

You don't need to be an expert to post - you just need a perspective.

Some of the best-performing posts are simple experiences like:

• A challenge you faced at work

• A lesson from a recent project

• Something that surprised you during your job search

Easy starting prompt:

"One thing I didn't expect about [situation] was..."

From there, just explain what happened and what you learned!

3. Share a point of view on your industry

You likely have more opinions than you think.

Start small:

• What's something people in your field get wrong?

• What's a trend you agree or disagree with?

• What's something you've noticed others aren't talking about?

You don't need a "hot take" - just an honest one.

4. Revisit a saved draft

You may already have something worth posting.

Where to look:

View Saved Posts in Content Creation

• Or check drafts in the Scheduler

You can:

• Open a draft

• Edit or refine it

• Schedule it when ready

Most people don't need a new idea - they just need to finish one they already started.

5. Use AI to build from a rough idea

You don't need to write a full post yourself.

In Content Creation, you can:

• Type a rough idea or topic

• Click Get AI Suggestion

• Add guidance like:

• "Make this more personal"

• "Focus on job searching"

• "Add a stronger opinion"

The more direction you give, the more it will sound like you.

A quick note on getting started

You don't need to post perfectly - you just need to post once.

That first post is what unlocks:

• Momentum

• Better recommendations

• More personalized suggestions from Latitude

From there, it gets easier.

Want more help?

If you're still not sure what to post, you're not stuck - you just need a bit more direction.

You can:

• Keep refining ideas inside Latitude

• Reach out to support for guidance

• Or use our managed services, where a content writer can help create and schedule posts for you - Please contact our team for more information!